PENGEMBANGAN KELEMBAGAAN PEMASARAN GARAM RAKYAT
Bagaimana sih kelembagaan pemasaran garam di Madura?? Fauziyah bersama saya telah mempublikasikan tulisan ini pada jurnal JSEP Departemen Agribisnis UNEJ. Tulisan ini bertujuan untuk mengetahui: kelembagaan dan saluran pemsaran; margin pemasaran dan farmer share serta integrasi pasar. Ulasan selengkapnya dapat di download pada tombol "DOWNLOAD" di akhir tulisan ini, atau dapat mengunjungi laman jurnal JSEP sebagai berikut:
https://jurnal.unej.ac.id/index.php/JSEP/article/view/832
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DEVELOPMENT OF MARKETING INSTITUTIONS FOR SALT PRODUCED BY FARMER
How is the institutional marketing of salt in Madura ?? Fauziyah and I have published this paper in the JSEP journal of the UNEJ Agribusiness Department. This paper has aimed to (1) determine institutional and marketing channel; (2) marketing margins and farmer's share, and (3)market integration in the salt marketing. The research is conducted in the village of Lembung, Galis sub-district, Pamekasan regency. Analysis methods of this research are descriptive analysis, marketing analysis, and analysis of market integration. The result of this research shows institution has traditional marketing with 2 marketing channels. They are long channel (through wholesalers) and short channel (without going through wholesalers). If we get information from total margin and amount of farmer’s share, second channel is more efficient than first channel, because total margin of second channel is less than first channel and has more farmer’s share. The value of Integration Market Connection shows salt quality grade 1 and salt quality grade 3 have lower levels of market integration, with IMC value are respectively 1.599, 1.589 (IMC>1). Salt quality grade 2 has a high level of market integration because the value of IMC are -2.383 (IMC<1).
The full review can be downloaded on the "DOWNLOAD" button at the end of this article, or you can visit the JSEP journal page as follows:
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