ABSTRACT
This research has aimed to (1) determine institutional and marketing channel; (2) marketing
margins and farmer's share, and (3)market integration in the salt marketing. The research is
conducted in the village of Lembung, Galis sub-district, Pamekasan regency. Analysis methods
of this research are descriptive analysis, marketing analysis, and analysis of market integration.
The result of this research shows institution has traditional marketing with 2 marketing
channels. They are long channel (through wholesalers) and short channel (without going
through wholesalers). If we get information from total margin and amount of farmer’s share,
second channel is more efficient than first channel, because total margin of second channel is
less than first channel and has more farmer’s share. The value of Integration Market
Connection shows salt quality grade 1 and salt quality grade 3 have lower levels of market
integration, with IMC value are respectively 1.599, 1.589 (IMC>1). Salt quality grade 2 has a
high level of market integration because the value of IMC are -2.383 (IMC<1).
Keywords: Development, Marketing, Salt
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